Selling to the Affluent eBook Thomas J Stanley PDF Selling%20to%20the%20Affluent%20eBook%20Thomas%20J%20Stanley
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PDF Selling to the Affluent eBook Thomas J Stanley HHP
In the best-selling classic The Millionaire Next Door, Dr. Thomas Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to best advantage.
This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy.
ABOUT THE AUTHOR
Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million.
His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. His subsequent book, The Millionaire Mind, debuted at #2 on the New York Times bestseller list.
Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.
ebook,Thomas J. Stanley,Selling to the Affluent,RosettaBooks,BUSINESS ECONOMICS / Motivational,BUSINESS ECONOMICS / Sales Selling
Selling to the Affluent eBook Thomas J Stanley Reviews :
This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy.
ABOUT THE AUTHOR
Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million.
His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. His subsequent book, The Millionaire Mind, debuted at #2 on the New York Times bestseller list.
Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.
ebook,Thomas J. Stanley,Selling to the Affluent,RosettaBooks,BUSINESS ECONOMICS / Motivational,BUSINESS ECONOMICS / Sales Selling
Selling to the Affluent - edition by Thomas J. Stanley. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Selling to the Affluent.
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